Back in 2013, Olmeca Tequila and Mixmag, joined forces to create the ultimate ten-documentary series about the people, places and products that Switch On The Night giving dance music fans around the globe a rare and exclusive insight into the behind-the-scenes world of EDM with its ‘Switch on the Night’ documentary series, which provide an exclusive glimpse into the lives and ideas of some of the biggest names in the EDM scene.
The documentary series features 10 x 3-5 minute videos which are aimed to inspire party-goers to ‘Switch on the Night’. The series covers all areas of dance music, from house, techno to dubstep, trance and drum ‘n’ bass.
The videos allow dance music fans to discover such industry secrets as how the iconic Daft Punk helmets were actually made, how Arcadia’s amazing robotic Spider sound system works and the opportunity to see it in action, as well as the chance to explore London’s burgeoning underground house music scene and much more.
The first video explores Native Instruments a leading manufacturer of software and hardware for computer-based audio production and DJing. The company’s mission is to develop innovative, fully-integrated solutions for all musical styles and professions. The resulting products regularly push technological bound
What do we have in common with a giant, fire breathing music-pumping festival robot? Watch as Arcadia transform scrap and military hardware into innovative installations, creating vivid new environments that celebrate the human spirit.
Ruffest is made up of Max and Sello form the Cape Town Kwaito duo, the Ruffest, arguably one of the Mother Cities biggest champions to South Africa’s ever-loved, and these days sometime ignored, indigenous kwaito music genre. Coming from the township of Nyanga they embody the resilient and passionate attitude that so many Kwaito artists have imbued as a part of their success: a tough sense of survival when it comes to making their mark.
Both of these talented artists began, like so many before, as dancers a decade ago. It was this that gave the two their passion for music, “That’s where the love of music grew. When we got home we had to learn the moves we didn’t know, listening to music all the time,” says Sello. Although they were in different dance crews, the two soon met and began making music together.
Warehouse LDN is located within the industrial, atmospheric surroundings of Hastingwood Trading Estate. Occupying a warehouse unit, our stripped back charm and focus on state of the art light and sound, has earned us many loyal followers. We understand the fundamental ingredients of a good club – with us, you’ve got a majestic Funktion One rig, specifically tailored for the space, alongside a truly awe-inspiring high-end lighting system. Pair all that with cutting-edge design which incorporates imposing steelwork and exposed brick and you get Warehouse LDN. It’s all about the sound…
kaZantip is cult. kaZantip is amazing. kaZantip is breathtaking. kaZantip is mind-blowing. kaZantip is quite simply paradise…kaZantip is one of the longest, craziest, liveliest and most unusual electronic music and sports festivals in the world!
kaZantip is all about living your dreams. Thousands of young people come together at the kaZantip party land to party peacefully day and night accompanied by the turntables of the most talented DJs in the kaZantip community.
Deniz Kurtel developed a deep love and connection to the sentiments of electronic music during her studies in the USA. Growing up with constant exposure to art from her mother, an influential artist in Turkey, and years of classical piano training left her with a professional work ethic and a passion for art.
We go to Hollywood to discover how the Daft Punk helmets were born and the creation process involved. A must for any fan of the most iconic dance music duo in history.
See what it takes to become one of the most epic DJs of your generation.
Now a regular at some of the world’s largest festivals and collaborating with producers such as Sebastian Ingrosso, Calvin Harris and One Republic, Alesso continues to bring uplifting moments to the forefront of global dance music.
Since 1999 Cocoon has been hosting a series of events on the notorious party island of Ibiza known as Cocoon Ibiza. Club Jamie Jone’s Paradise clubnight at DC10 is one of the best clubnights on the White Isle. Both him and Eats Everything make a cameo in this video.
Loco Dice is someone who can puzzle together intangible moods with a direct approach. Via his DJ sets or his productions on labels like M_nus, Cadenza, Ovum, Cocoon or his own Desolat — that he runs with Martin Buttrich – he merges perspectives in his delicate sense for sounds and reflective atmospheres, underpinned with solid, physical grooves inspired by the hip hop that was his early sonic stomping ground in the mid- to late ’90s. There’s something there for the dreamers, as well as for the 9-to-5ers who just want to lose everything in a moment of abandon on the dancefloor.
Mixmag and Olmeca Tequila teamed up with The Bloody Beetroots to make a mini documentary about one of the genres he holds most dear…House. While it has been told before, we all wanted to try to tell the story of the birth of house in under ten minutes. With contributions from legends like Frankie Knuckles and Kevin Saunderson we just about did it.
If there’s one artist in the electronic music scene right now that embodies music, art and culture, that artist is Sir Bob Cornelius Rifo aka The Bloody Beetroots. Sir Bob is renown for ambitiously connecting the worlds of new and old music and showing his fans the development and natural evolution which music takes. His latest vision, was the video for The Bloody Beetroots feat Tommy Lee “RAW”